Wednesday, May 15, 2013

Influence - How Much Would You Pay For a Better Identity?


They say we can’t all go chasing our dreams, but I disagree. I think that’s exactly how we succeed – by constructing an entire identity around aspiration. Read up on how one exemplary company, Domtar, transformed the identity of their organization, industry, and product in my latest post on the Huffington Post Small Business Blog:

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